All types of businesses, whether big or small have almost the same objectives which are basically to establish a powerful brand presence and, of course, to gain more profits from sales. Currently, one of the most powerful business strategies that have been proven to really boost every company is online marketing.
Money is what businesses are all about and is the foremost in the list of its goals. What best way to achieve more of this through online marketing is to persuade people to subscribe to your business email list; hence a far better way to escalate the number of your sales.
Making your email list grow is a slow and gradual process and in all types of businesses TIME is MONEY. Here are some of the most effective ways to grow your email list effectively with less time and efforts:
1. Signing up should be easy as ABC
This is the easiest way to get your potential clients to get to sign up and subscribe to your email list, but most businesses neglect this part. The best strategy for doing this is by placing the opt-in form where it’s easy to find them, which is the HOMEPAGE of your website. Placing it on the upper fold of the page makes it more noticeable.
2. Put a number of Signup tools to the test
It would be much easier for your potential subscribers to sign up once you yourself have tested the type of sign-up tool that you will be using on your website. Here are some of the most important considerations to mull over:
POP-UPS. For a fact, these things may really be annoying so you should think it over. Although there are some settings that can be done especially when you want these pop-ups to appear at least once when a visitor goes to your business website.
SUBSCRIBE via COMMENTS. People can subscribe conveniently when you add a check box in the blog comments portion of the page; this may be done with the use of tools like the Subscribers Magnet.
End-of-post Subscription Forms. Integrating an excellent and uniquely-designed opt-in form at the end of the business site’s blog post would be a great idea which can effortlessly be done using a plugin like the Opt In Skin for example.
A Header Sign Up Form. As what have been mentioned previously, sign up is easier for potential subscribers when they see the Sign Up form on the upper fold of the page, specifically on the header; this can be done with a plugin called the Viper Bar.
Signatures. Never forget to incorporate a link to the subscription page with the email signature and, of course, other signatures of the other significant forums that you consistently involve yourself in.
Basically, one has to always innovate and look for new effective methods to effectively and efficiently escalate the number of subscribers. Experimenting with some new tools is recommended because some of these sign-up options may be annoying to some of your web visitors.
3. Offer Free Incentives/Give away some FREEBIES
Most people do not want to crowd their inbox with unnecessary emails because they just create a mess and make it difficult for them to locate all their important emails in the inbox. This is the primary reason why they don’t sign up for anything or to any email lists. But, people have always been enticed as to what they could benefit when they sign up on your list and offering sign up freebies and other types of incentives like discount coupons or coupons to avail free services and items have always been very effective. But, the thing is, you always have to give your potential clients a great deal especially when you send them emails 7 days a week; everything you send them should be useful and beneficial.
4. Spend some money to pay for SOLO ADS
Some people or business websites allow paid ads. You have to spend some money to pay people who have lists of the same niche as your business to have them send your email marketing campaign ads to those who belong in their list. When you decide to do this, you should always incorporate and include the link to your subscription page so that people are led right to your email list. Solo Ads vary and it is very helpful in determining and identifying those people with great number of reviews. To track the number of clicks, your email ads get, every business site is recommended to only avail trusted and credible services like that of Safe Swaps.
5. Get Affiliates to Promote your Business
Selling your own brand is really daunting and it would make a huge difference when you decide to have some affiliates to help you with the email marketing campaigns. Yes, they could be a lot of help on the marketing aspect and one important thing that you can make your affiliates do for you is to promote the opt-in incentives to generate traffic on the website which could consequently potentially increase your product or service sales. Most affiliates would like this because they could also send freebies and discount coupons to the people in their own email lists to make them more engaged, happy and satisfied with your business.
6. Sharing on Social Media Platforms
One of the best ways to grow your email list is by asking your business’ subscribers to share the subscription forms to other people in the social media networks. Some of the most dominant social networking sites today are Facebook, Google+, Twitter, etc. You can have all your subscribers to share the subscription form by including simple words in your emails like “Share this subscription form if you liked the free gift”. When doing this, it should be clearly stated that the free gift or incentive could not be shared directly by the subscriber unless it’s your decision to give them the privilege. You may also indicate “Share with FB Friend” links within the emails that your company has sent. And to make your subscribers feel that they are very much valued, have some content exclusively intended for them.
7. Intelligently use the GIVEAWAYS
Providing some giveaways for every visitor who would sign up to your page, but it would be a better idea if you would find a way to utilize the giveaways like for example organizing a raffle. Tell your subscribers that all subscribers will be entered into a draw and whoever would be picked will be receiving a special prize from the company. Just make sure that the prize you will be awarding the winner will be something of value and something that is related to your business. Another useful technique that a business can use to increase their email list is to have people host the giveaways with the use of a “fan gate” page that will compel people to sign up in your site to be able to get a chance to get a prize entry form.
8. Buyer List Creation
Value the people or subscribers who actually purchase your products or avail of the services your company is selling. Create a list of these people; this can be done easily with the use of the option provided in most digital shopping carts by linking them to credible and known email marketing services like the Aweber.
Those included in the buyers list that you have created should be treated well and right so that it would be easier to sell your brand to them again; this way you would also establish customer engagement. One of the best ways to do this is by sending these valuable and loyal subscribers relevant and useful content, freebies, discount coupons that you do to usually offer for all. You would see in the end that it would all be worth it because these people will be regular customers and they will be generating more potential customers that would purchase your products as they will be enticed of the benefits and value you give your dedicated customers.
9. Online Visibility
People nowadays do not easily give out pertinent information because of the risks, this includes their email addresses. Even when you entice them with the great discounts and freebies, people now have become more cautious and trust is a great factor and aspect that you should establish to prove that your company is legitimate. To be able to establish your business’ credibility, your ads should be seen in almost all places in the web where people most likely visit most like I social media sites. You may also post blogs regularly and enter and be an active participant in renowned forums. One most important thing when doing this is that you should use the same avatar that will make you identifiable to all web visitors. This is one way to make people be familiar with your business and soon they will be confident to sign up and entrust their email address.
10. Ask them to Subscribe
This is another thing that is really simple and yet most people still miss out on. Simply ask them to subscribe either through the use of social media, webinar, video and others.
11. Learn about your Audience
It is very vital to also ask people who are already existing subscribers about what they think and what things they would like to read about that is also relevant to your business. This way you could generate really valuable content that people would make use of and if more and more people get to read or see relevant and optimized content, they would be enticed to purchase or better yet they could share your content to other web visitors and they could also be potential clients and buyers as well.
12. Feedback Sharing
The priceless and valuable reviews you get from your existing subscribers would build and establish more powerful brand credibility for your business and when you share all these with people they may be encouraged to sign up and become subscribers too and when they see more of your valuable emails, they too would purchase your products and become loyal and devoted customers.
13. Produce a remarkable and exceptional email marketing content
Creating and sending highly-optimized email content works wonders in having existing subscribers remain subscribed and encouraging new people to subscribe. Get their attention with an email that is relevant and informative; the emails you send them will convince and compel them to sign up and join your bandwagon. When creating content for guest blogging, a call-to-action to link it to your business website so that readers can subscribe to your other website blogs.
14. Collection of email addresses from offline events
You may also generate email addresses from trade shows so that the emails may be generated to your own database. After the collection of the email is accomplished, do not forget to welcome all these potential subscribers to your site by sending them welcome emails that will confirm their opt-in to your business email list.
15. Integrate Traditional marketing campaign
This strategy may be used to boost your email marketing campaign with the use of direct mails to opt-in people to subscribe to your emails. With this, one has to use shortened URLs combined with UTM parameters with the online signup. Provide the readers a choice or option to opt out from the direct email.
Growing the email list effectively is the basic and most important aspect in email marketing, if you want your campaigns to really be effective in reaching more potential and prospective customers. These tips and techniques will guide you through the process in generating more leads because more people reached will increase the possibility of making more sales and financial gains for your business.